Marketing Dashboard

Manage and track marketing and advertising campaign performance

Period: August 1, 2025 - September 5, 2025
+25 %

12

Active Campaigns

+18.5%

47,680

Total Clicks

+12.3%

3.8%

Click Through Rate

+8.2 %

$2.45

Cost Per Click

Campaign Performance

Comparison of impressions, clicks, and conversions

Impressions
Clicks
Conversions

Audience Demographics

Audience distribution by gender

Male
58%
Female
39%
Unspecified
3%

Age Groups

Audience distribution by age

18-24 22%
25-34 35%
35-44 28%
45-54 12%
55+ 3%

Top Performing Campaigns

Most effective campaigns with highest ROI

iPhone 15 Pro launch

iPhone 15 Pro launch

Active
CTR: 4.2% CPC: $1.85 Budget: 83%
Big summer sale

Big summer sale

Active
CTR: 3.8% CPC: $2.1 Budget: 88%
New autumn collection

New autumn collection

Stopped
CTR: 3.5% CPC: $2.35 Budget: 65%
Premium membership offers

Premium membership offers

Active
CTR: 4.5% CPC: $1.95 Budget: 95%
Back-to-school campaign

Back-to-school campaign

Ended
CTR: 3.2% CPC: $2.55 Budget: 100%

Traffic Sources

Main marketing platforms

Google Ads 42

18,500 clicks

42%
Facebook Ads 28

12,200 clicks

28%
Instagram Ads 20

8,900 clicks

20%
Email Marketing 7

3,200 clicks

7%
Affiliate Marketing 3

1,300 clicks

3%

Conversion Funnel

User journey from impression to purchase

1,840,000

Impressions

47,680

Clicks

3%

42,150

Visits

88%

3,580

Leads

8%

892

Sales

25%

Budget Overview

Monthly budget and spending

Total Budget $75,000
Spent $52,800
Remaining $22,200
Daily Average: $1,525

Email Marketing

Email statistics

24.5%
Open Rate
3.2%
Click Rate
486
New Subscribers
1.8%
Unsubscribe Rate

Social Media

Social platform performance

Facebook
12,847 likes • 3,521 shares
Instagram
28,459 followers • 5.8% engagement
Twitter
1,247 retweets • 658 mentions
LinkedIn
8,942 connections • 15,670 views

Recent Marketing Activities

Latest marketing events and activities

The new iPhone 15 Pro campaign has been launched

4:45:00 PM

New campaign

The autumn campaign has been paused to improve performance

3:30:00 PM

Paused

Premium membership campaign is running out of budget

2:15:00 PM

Budget alert

The sale campaign achieved the highest CTR this month (4.8%)

1:20:00 PM

Completed

A mailing campaign was sent to 15,000 subscribers

12:00:00 PM

Email

An Instagram post reached 2,500 shares in 6 hours

11:45:00 AM

Contact methods

Google Ads were updated to improve targeting

10:30:00 AM

Update

Quick Actions